Girls: *buy merchandise*
Boys: OMFG fake geek girls! You’re just doing this to get attention!
Girls: *don’t buy merchandise*
Execs: We don’t want girls watching our shows, they don’t buy the merch.
Girls: *turn out in massive numbers for comic book movie adaptations*
Execs: We don’t need to make more female-lead movies, girls are already turning out for the white men.
Girls: *don’t watch comic book movies*
Execs: Why would we make a female-lead superhero movie? No one will watch it! Girls don’t even like this stuff!